The Social Media Landscape

This resource guide aims to support your radio station in establishing a social media strategy and making it work for your staff, volunteers, guests and listeners.

The resource guide is broken into the following sections:

Benefits of Social Media: why use social media in your radio station?

Social Media Strategy: plan from the beginning and you will have a much greater chances of success.

Social Media Policy: it is essential to develop a policy for staff and volunteers on how they can and can’t use social media for the station.

Integrating Social Media Into Your Radio Station: social media must be integrated to be effective. Here’s how.

Roles and Responsibilities: knowing who is responsible and who is contributing to the social media for your station is vital. Here are some ideas.

Daily Social Media Checklist: helping you to save time through planning.

Measuring Success: know what to measure so you can evaluate whether social media is worth doing.

Dealing with Criticism or Backlash: this is inevitable at some stage if you are active on social media. Make sure you know how to deal with it.

Tools and Further Reading: want more information? Get it here.

Cheat Sheets: learn how to use each of the various social media platforms.

Below is an introduction to the link between social media and community broadcasting care of the CMTO (Community Media Training Organisation, Australia)

CMTO Talks: Social Networking & Community Broadcasting from CMTO on Vimeo.

CMTO Talks: Radio using Video from CMTO on Vimeo.

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