Pinterest is the newest social media kid on the block, providing an image-driven platform for the uploading of ‘pins’, which are photos or videos, from blog posts or websites. These pins are organised into online ‘boards’ which can be followed by others. You can create boards for any topic you want and Pinterest allows users to ‘repin’ other people’s pins.
To set up a Pinterest account you either need to be invited by someone who is already using it or add your name to a list to be invited by Pinterest.
“While there’s nothing wrong with just pinning pictures of cool stuff all day, Pinterest can be a really valuable tool for people with a specific purpose in mind. For example, many brides-to-be have replaced bulky three-ring binder wedding planners with the simplicity and portability of a Pinterest account. Some people create a Board for each room in the house and then pin decorating ideas for that room. Artists use it to organise inspiring images for their work. Cooks keep an online recipe box. College students might create a shopping list of things they need to buy for school. DIY-ers can bookmark tutorials for those rainy day projects. Boards can have multiple contributors, so collaborating with co-workers on a project is easy with everyone’s ideas and inspiration in one place.” – Mashable
- Set up your Pinterest profile thoroughly before you start pinning – while it’s tempting to get pinning straight away you will benefit from an account that is optimised.
- Make your profile image a picture of someone using your product or service or something that represents your station (logos are less likely to be re pinned).
- Be a responsible pinner and link your pinned image or video back to its original source.
- Make sure that the ‘hide’ option is set to off in your settings – otherwise search engines won’t be able to find you.
- Keywords are really important in Pinterest so make a list of the 10 keywords that describe your products or services and use those keywords consistently in the ‘About’ section and in board and pin descriptions – be careful to not just include keywords only in these content areas.
- To stand out from the Pinterest crowd show a little personality!
- Pinterest for Business – Will it Work For your Business: Social Mediology
- Pinterest – Top 9 Ways to Be a Responsible Pinner: MarketingProfs
- Pinterest – A Beginner’s Guide to the Hot New Social Network: Mashable