It’s important to check in on your social media platforms regularly (and at least daily).
- Post relevant content according to your schedule or if something is particularly timely, for example, an upcoming event in your local community.
- Answer questions asked by listeners and followers
- Comment on other people’s comments
- Encourage interaction by asking open ended questions in your profiles, or ask for content from your listeners
- Prepare content for the coming days and week so that it is not rushed and is of a good quality
- Check on what mentions or links you have got from other social media profiles – you need to know who is talking about you online and in particular, through social media
- Thank individuals or organisations who mention you or use your content in their own profiles (with a credit to you) – the key is to link and be linked to!
You should also get involved with other people’s and organisations’ social media profiles on a daily basis. Posting in your accounts is only half of the social media equation. If you are following the right people/organisations, you should be coming across other information to share with your listeners and followers, be kept up to date with local/relevant events and you will also discover what your fans are interested in. You will also become known by these people and organisations, and the idea is that they will in turn follow you and aggregate some of your content with a link to your social media profile.
On a daily basis the person/people responsible for your social media need to monitor inappropriate use of your profiles internally and externally. Administrators should remove any clearly unsuitable posts (for example, obscene or vilifying posts) or spam/junk posts. If people are blatantly promoting their own business on your page it is generally best to to communicate with the individual or company page and ask them not to repeat their behaviour (this will depend on the post or communication). If they persist in spamming your page, you can block or delete them.
Deletion and blocking options exist on all social media platforms to stop further contact from troublesome users should it get to that level. Pruning these posts (should you have any) will help keep your page readable and inviting, but it is important to be transparent and open about what you are doing.
- If you are overwhelmed with the volume of posts and communications from a large number of social media profiles, look at tools to manage the amount of information you see (you can usually group content by interest and importance).
- Be an active part of your social media community and be a good consumer of other’s posts, don’t simply use social media as another tool to broadcast.
- Aim to communicate in your social media profiles at least once a day, if not 2-3 times a day depending on your audience and content.
- Daily Social Media Checklist for Small Businesses: Social Small Biz
- 19 Presence Management Chores You Could Do Every Day: Chris Brogan