Social Media Strategy
If you don’t know what you are trying to achieve your lack of focus could be detrimental to your social media efforts.
Starting with a social media strategy is the first step to ensuring you get it right for your radio station from the beginning, and that you are working towards your social media goals.
Ask yourself – what are your reasons for initiating social media within your radio station? Have you been told you ‘have to’ or ‘should’ but don’t have a clear idea about what you want to achieve with social media?
If you don’t know what you are trying to achieve your lack of focus could be detrimental to your social media efforts.
Your social media strategy can be simple but the key is that everyone involved needs to be on board and working towards the same goals.
Here are some steps to work though in planning your social media strategy:
- Research
- Goals and Objectives
- Tools and Tactics
- Content and Posting
- Building a Thriving Community
- Measuring and Reporting
Learn more
- 7 Steps for a Successful Social Media Strategy: Social Media Examiner
- From the Ground Up – Can Small Businesses Access the Power of Social Media: Social Mediology
- Social Media Strategy Review: Social Mediology
- The Community Media Training Organisation (CMTO) have produced a series of one page ‘cheat sheets’ which outline some of the basics in social media – visit the CMTO website to download these cheat sheets
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