The aim of this resource is to assist community broadcasting stations to engage more fully with their communities online. This guide provides information on how to achieve a valuable online presence, and includes a strategy for using social media to engage supporters and to increase supporter numbers.

The CBonline Project aims to assist community broadcasters in developing or redeveloping a station website and welcomes any contact.

A website is your online presence. Ideally, it will reflect your station and its vision. An online presence will give your station more depth and more dimension.

A website can

• raise your station’s profile
• increase local support
• attract broad-based support
• promote community events
• increase the engagement of your supporters
• enable feedback from your supporters to inform and improve station content
• track visits to your site and help identify supporters
• assist in marketing your station
• digitise financial support and increase donations
• provide a social media platform
• stream music
• store podcasts
• be accessed anywhere anytime

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